CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates positive perceptions about the brand but also empowers businesses to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a comprehens
CREATING SUSTAINABLE BRAND IMPACTBuilding a sustainable brand impact not only generates strong associations about the brand but also enables marketers to support sustainable growth over time. A brand’s sustainability is its capacity to persist and evolve today without compromising its future growth potential. It is more of a comprehensive approac
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